Client Results: How we generated short and long-term opportunities for our commercial insurance client

Not now doesn’t mean never: Why long sales cycles need a long game system

In B2B, timing is everything. Especially in longer sales cycles like insurance, cyber, or financial services, where deals can take months to close.

Right now, your CRM is likely full of “not now” leads. People who weren’t ready when you first connected, but who could convert in the future with the right follow-up.

Too often, those opportunities are forgotten. Sales reps get busy, follow-ups stall, and the pipeline quietly shrinks. Before you know it, you’re back to chasing new leads from scratch.

At Blackjet, we fix this.

Instead of relying on luck or manual reminders, we create systems that bring qualified leads into conversation, and nurture them over time with smart touch points, helpful resources, and personalised follow-up.

The campaign

In May 2025, we ran a targeted lead generation campaign via LinkedIn outreach for a commercial insurance client:

• 807 connection requests sent
  

• 274 accepted (21% acceptance rate)
  

• 58 replies
  

• 15 warm conversations

• 11 notable opportunities

These figures represent both immediate engagement and future potential. The aim wasn’t just about who replied today — it was about building a pipeline that lasts.

Why this matters 

The strongest ROI doesn’t always come from instant conversions. It comes from staying in front of the right people, consistently.

Chasing new leads is costly. Especially when warm opportunities are already sitting in your inbox, waiting for the right follow-up.

And when we say “system”, we don’t mean adding a Google Calendar reminder or scribbling notes on a Post-it. We’re human — we forget, get busy, or miss timing. That’s why an automated follow-up system matters. It keeps opportunities moving, even when you’re not.

Our system makes sure passive interest doesn’t disappear. Every future opportunity gets logged, tagged, and followed up. No lead is left behind.

We saw replies like:

• “Let’s chat in January”
  

• “Sorted for now, but lets touch based end of the year"
  

• “I’ll keep you in mind for commercial property”
  

These aren’t wins yet. But they’re not losses either. With a strong nurture system, they become high-value deals later down the line.

How we do it

At Blackjet, we use our proven, repeatable system to:

• Identify ideal clients using data and insight
  

• Start real conversations through 1-1 outreach with value-first messaging
  

• Update your CRM with now and later opportunities, including tasks and reminders
  

• Track touch points and nurture with smart email and automation
  

• Convert warm leads over time, without pressure or pushy tactics

Turning "maybe" into momentum

If your pipeline depends on who’s ready right now, you’ll always need more leads.

The smartest businesses build long-term momentum by putting a system in place that works across short, medium, and long timelines.

If you’re curious how our approach could work in your business, we’re happy to walk you through it.

Reach out or book a time to connect.