The Sales and Marketing Conversation Every B2B Founder Needs to Hear
How two business owners solved the same sales problem - from different sides
Sales and marketing have changed - but most business owners are still trying to grow using outdated tactics. In this video, Christine and Mike share how they’ve each built systems inside their own businesses to make lead generation simpler, more scalable, and more human.
Christine leads Blackjet, a B2B marketing and automation agency helping founders scale without paid ads.
Mike leads One Eighty Recruitment, a people-first recruitment firm focused on long-term relationships and consistent sales performance.
While running completely different businesses, they both found themselves asking the same questions:
→ Why does sales feel so reactive?
→ What role should AI and automation actually play?
→ How do we build something that works without us being in the middle of it every day?
This conversation shares the answers they’ve discovered - and the systems they now rely on.
What’s Covered in the Video:
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Why cold calling stopped working — and what replaced it |
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The overlap between recruitment and B2B sales |
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How AI and automation save time without replacing human connection |
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Why your database is one of your most valuable (and often underused) business assets |
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How to reverse-engineer your sales goals into simple weekly actions |
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The real-life process of rebuilding a sales system that works - without burning out |
Why This Matters for B2B Founders:
If you’re running a business and trying to make sales feel more structured, more consistent, and more aligned with how you want to live - this is the conversation you’ve been waiting for.
Whether you’re in marketing, recruitment, tech, consulting, or any service-based industry - you’ll take away practical insight on what it looks like to combine strategy, systems, AI, and sales psychology in a way that’s actually sustainable.
Watch the Full Conversation Below
Want to learn more about the Sales + Marketing system Blackjet is using with clients?
Or, reach out via the details below
Christine Westbury
+6421911958
christine@blackjetsocial.com
Connect with Christine on LinkedIn
Mike Westbury
+6421888907
mike@oneeighty.co.nz
Connect with Mike on LinkedIn