The worst case scenario would be; to contract a photographer and then end up with a bunch of photography that simply doesn't resonate with your audience.
Try this step by step process to get the best content photography for your brand/personal brand.
Step 1: Identify the audience/buyer (go through our Dream Buyer Avatar questions here)
Step 2: What are the pain points, desires, needs, wants of the audience? Write those down, but also write down examples of when and where they may use your services/relate to the brand etc. Personal branding is a bit harder (that's where content pillars come in to it - and more on that later). But for business branding, for example, for a beauty brand, the photography list good look like this:
- Using product in bathroom
- Product photography
- Applying product to face
- Dropping product (from a dropper) into palm of the hand
- Shopping for product at the beauty store
- Relaxing with a face mask on and a cup of tea
Step 3: Think about personalisation. How can the photography include a human element? A hand, a body part, an action, either with or without a face.
Step 4: Use Pinterest, create a board with photography examples of the above list that you relate to and like the look of.
Step 5: Reduce your photography list to 4-7 genres or elements to keep the photoshoot simple. Collage the ideas from Pinterest onto a document under each genre/element on a document.
Step 6: Provide this collage sheet to your photographer to provide art direction.
Step 7: Go ahead and SHOOT - copying the look and feel of the photography you like, but with your own style (your photographer will help with this).
Step 8: Allow the photographer to guide you - they are experts.
Above all, have fun,
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