They're 3-5 topics relevant to your target audience that create the foundation for your overall social media content strategy.
Each content pillar will have multiple types of content created within the topic; photos, videos, blogs, resources, to name a few - but they're all focused on sharing the story or adding value within the topic.
Content pillars might be:
◾Tips + Advice + Thought Leadership
◾Showcase of work/projects
◾Behind the Scenes
◾Tutorials + Webinars
◾Service + Product offerings
◾Trends + Market Insights
Next, take each content pillar and brainstorm all the relevant ideas and add to a content calendar (more on that later) weaving topics together throughout the month.
The results? Take off!
You've got your content calendar planned for the month in an easy to follow format.
If you'd like to know how we can help you implement content pillars for your business - contact us