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Case Study: How our system helped a B2B insurance firm turn 42 warm leads into a predictable pipeline

Jul 23, 2025 Posted by: Christine Westbury add value, blackjet, linkedin, markeitng, Nurture

Not every lead says yes on day one.
But with the right system, “not now” becomes next quarter’s deal — and next year’s pipeline.

Here’s what happened when our outreach, nurture, and content system turned passive interest into predictable momentum.

Client:
Melbourne-based commercial insurance provider

Industry:
B2B insurance cover for business owners, professionals, and service-based SMEs

The challenge:

This business knew who their ideal clients were, directors, practice owners, consultants, and growing service firms.
They had referral momentum. Decent brand trust.
But without a consistent sales pipeline or follow-up process, leads kept slipping.

No visibility. No structure. No way to stay top of mind after a "not right now."

The founder wanted to grow, but not by spending their week writing follow-up emails or chasing cold leads.

What we built:

A complete done-for-you sales and marketing system, tailored for B2B insurance growth.

It combined LinkedIn outreach, CRM automation, email nurture, and brand-driven social content, all working together to drive consistent opportunities.

This wasn’t a one-off lead gen campaign.
It was a full-funnel insurance marketing system, designed to generate and convert leads over time.

The results (in just one month):

- 93 total replies

- 42 warm leads, with:

13 ready to talk immediately.

29 offering renewal dates, contact info, or forward-timeline interest.

All captured, tagged, and entered into a long-term follow-up system.

Every lead was moved forward — whether that meant a calendar booking today, or an automated email six months (or before their renewal date) from now.

What changed:

The sales process stopped relying on memory or manual effort.
Now, the founder sees:

- Who’s ready now

- Who’s warming up

- The insurance renewal date of prospects to check in with at a later date

The outreach is running.
The nurture is active.
And the brand is visible, even when the team’s not.

What it feels like now:

More control. Less chaos.
With our proven system running, our commercial insurance client isn’t wondering where next month’s leads are coming from, they’re already booked in or in motion.

Want results like this for your business? Book a call:

Case Study: Warming up the cold, how strategic EDM marketing turned replies into results

May 28, 2025 Posted by: Christine Westbury add value, email, email marketing, Nurture

When it comes to email marketing, the gap between effort and results often lies in one word: strategy.

Recently, we worked with a client whose email marketing efforts were underperforming, resulting in just one reply and zero meetings from their initial email campaign. They needed a way to turn cold contacts into warm opportunities. That’s where Blackjet stepped in.

The Challenge:
Our client’s email campaigns were missing the mark with a cold database. Without a tailored, strategic approach, their efforts were falling flat. No engagement. No conversations. No opportunities. They needed more than a generic campaign. They needed a roadmap to better connections and real results.

Our Approach:
At Blackjet, we know that effective email marketing is about building relationships, not just sending messages. Here’s how we transformed their approach:

Audience Segmentation & Personalisation
We analysed their contact list and grouped it by engagement level, industry, and readiness to act. This allowed us to tailor messaging to each segment, making every email feel personal and relevant.
Value-Driven Content
No generic sales pitches. We crafted messages designed to resonate with each audience’s pain points and goals. Whether it was offering insights, sharing case studies or addressing industry challenges, every email was built to deliver value.
Strategic Nurturing Sequences
We didn’t rely on just one email. We built a sequence of follow-ups, each designed to build trust, deepen engagement and guide the recipient closer to taking action.
Data-Driven Optimisation
We monitored real-time engagement data and adjusted subject lines and content to improve performance and maximise results.

The Results:
The transformation was immediate and measurable.

From 1 reply to 15 replies.
From 0 meetings to 9 booked appointments.

The strategic approach created connections where there had been none. It nurtured cold contacts into real opportunities.

Why a Strategic Approach to EDM Marketing Matters
For B2B businesses, email marketing isn’t just about visibility. It’s about relevance. Without strategy, even high-quality contacts go untouched and revenue stays locked in your database. But with the right structure, message and follow-up? It becomes one of the most powerful tools for growth.

Ready to Warm Up Your Database?
The proof is in the results, from 1 reply to 15, and from 0 meetings to 9 booked. All through strategy, not luck.

If you're sitting on a list of cold contacts and wondering why nothing’s moving, let’s talk. Get in touch to secure one of our limited nurturing spots for 2025.

Case Study: How a client secured 9 meetings in just 14 days - no ads, no cold calls.

May 28, 2025 Posted by: Christine Westbury add value, blackjet, linkedin, marketing

Every B2B business knows who they want to work with. The challenge? Getting in front of the right people at the right time with the right message.

This was exactly the challenge for an established New Zealand brand looking to break into the Australian market and target the ASX Top 100. They had their ideal clients in mind, but they didn’t have the visibility or the momentum to get in front of the decision-makers who mattered most.

They weren’t short on ambition. They just needed a system that could scale their outreach and get them results.

Cold calling and ad spend weren’t working for them.

To start meaningful conversations, they needed a solution that provided real-time insights, targeted messaging, and timely engagement.

How we helped: A smarter, more effective outreach system

Rather than relying on ads or cold calls, we used Blackjet Autopilot: a strategic, human-led, AI-powered outreach system that combines human expertise with AI precision.

Here’s how we did it:
1. Strategic market mapping: real-time buying signals
We tracked real buying signals, leadership changes, hiring surges, funding rounds, and product launches, identifying companies ready for new solutions.
Tip: Use tools like LinkedIn sales navigator to track these signals and uncover the best opportunities.

2. A curated list of 50 verified decision-makers
We handpicked 50 key decision-makers based on role relevance, recent activity, and market fit, no cold lists, just precision.
Tip: Focus on high-value prospects who match your ideal client profile.

3. Personalised outreach: tailored messaging that cuts through
Every message crafted was personalised and based on the prospect’s current situation, using insights to build trust and engage effectively.
Tip: Make your messages relevant by referencing real-time business changes and always speaking to specific pain points.

The results: Fast engagement, smart outreach

In 14 days, our client secured 9 meetings, achieving an 18% engagement rate, significantly outperforming the typical 1–5% response rate seen in cold outreach within the ASX sector."

"We weren’t just guessing. We had a clear strategy, and that made all the difference.” (Client)

What this means for your business:

If you’re looking to break into a new market or land bigger clients, ask yourself:

Are you relying on referrals or building a proactive pipeline?

Are you tracking real buying signals or sending messages in the dark?

Is your marketing relevant, or just adding to the noise?

At Blackjet, we believe it’s not about more leads, it’s about better leads. Leads that are filtered by timing, context, and real buying signals, so you can connect with the right people at the right time.

Ready to build a predictable client pipeline? Book your free 15-minute discovery call: here, and discover how to scale smarter, not harder.