Not every lead says yes on day one.
But with the right system, “not now” becomes next quarter’s deal — and next year’s pipeline.

Here’s what happened when our outreach, nurture, and content system turned passive interest into predictable momentum.

Client:
Melbourne-based commercial insurance provider

Industry:
B2B insurance cover for business owners, professionals, and service-based SMEs

The challenge:

This business knew who their ideal clients were, directors, practice owners, consultants, and growing service firms.
They had referral momentum. Decent brand trust.
But without a consistent sales pipeline or follow-up process, leads kept slipping.

No visibility. No structure. No way to stay top of mind after a "not right now."

The founder wanted to grow, but not by spending their week writing follow-up emails or chasing cold leads.

What we built:

A complete done-for-you sales and marketing system, tailored for B2B insurance growth.

It combined LinkedIn outreach, CRM automation, email nurture, and brand-driven social content,  all working together to drive consistent opportunities.

This wasn’t a one-off lead gen campaign.
It was a full-funnel insurance marketing system, designed to generate and convert leads over time.

The results (in just one month):

- 93 total replies

- 42 warm leads, with:

13 ready to talk immediately.

29 offering renewal dates, contact info, or forward-timeline interest.

All captured, tagged, and entered into a long-term follow-up system.

Every lead was moved forward — whether that meant a calendar booking today, or an automated email six months (or before their renewal date) from now.

What changed:

The sales process stopped relying on memory or manual effort.
Now, the founder sees:

- Who’s ready now

- Who’s warming up

- The insurance renewal date of prospects to check in with at a later date

The outreach is running.
The nurture is active.
And the brand is visible,  even when the team’s not.

What it feels like now:

More control. Less chaos.
With our proven system running, our commercial insurance client isn’t wondering where next month’s leads are coming from, they’re already booked in or in motion. 

Want results like this for your business? Book a call:

For years, this professional had grown their business through reputation, relationships and word of mouth. They were known. Trusted. But over time, growth started to feel… stuck.

They’d never tried outbound outreach.
In their words, it was “a bit too salesy.”
But deep down, they knew something had to change.

Referrals were slowing down.
The pipeline was unpredictable.
And relying on luck wasn’t a strategy anymore.

That’s when they turned to Blackjet.

The turning point: from old-school to automated

They didn’t need more work. They needed a system that could consistently create opportunities without compromising the reputation they’d worked hard to build.

We worked together to launch a precision outreach campaign, designed to feel like a warm introduction, not a cold pitch.

Within 48 hours of going live, they booked a highly qualified meeting with a potential client worth between $50,000-$500,000 per annum!
No ads.
No cold calls.
No hustle.

Just structured, AI-powered outreach doing the heavy lifting in the background.

The results: smart, scalable and fast

Outreach to highly targets list resulting in 38.6% connection rate
Well above the 20–25% industry average. The targeting and message resonance landed immediately.

Of those 38.6% new connections, 12.9% replied
According to Harvard Business Review, the average cold outreach response rates sit below 5%. This result more than doubled that figure, indicating strong message alignment and real prospect interest.

Appointments booked within 48 hours
Including two high-value meetings, together worth between $50,000-$500,000 in potential revenue each.

“It was honestly surprising. I’ve never had results like that from anything we’ve tried in the past.” Client.

Why this mattered (beyond the numbers)

The client didn’t just walk away with leads. They gained:

• Time freedom
  No more chasing. No more waiting on introductions that may or may not come.
  
  

• Revenue confidence
  A predictable pipeline replaced the peaks and valleys of referrals.
  
  

• Peace of mind
  Outreach no longer felt pushy. It felt smart, intentional and aligned.
  
  

“It’s not just about the leads. It’s about having a system that brings the right people to us, without needing to be everywhere at once.” -Client

What you can learn from this

If you’re still relying on referrals, here’s what to consider:

• Referrals aren’t scalable. They’re great when they come in, but they can’t be your only strategy.
  
  

• Cold outreach doesn’t have to feel cold. When done right, it’s just starting conversations with the right people at the right time.
  
  

• Systems beat one-off tactics. Predictable growth comes from structure, not luck.
  

These results don’t always happen overnight like they did here, but several of our campaigns have seen serious leads begin to flow within a short period of time. When strategy, timing and personalisation align, momentum builds fast.

Want a lead generation system that works for you?

This isn’t about working harder. It’s about working smarter. With Blackjet, you can create consistent lead flow without lifting a finger or losing your personal touch.

Every B2B business knows who they want to work with. The challenge? Getting in front of the right people at the right time with the right message.

This was exactly the challenge for an established New Zealand brand looking to break into the Australian market and target the ASX Top 100. They had their ideal clients in mind, but they didn’t have the visibility or the momentum to get in front of the decision-makers who mattered most.

They weren’t short on ambition. They just needed a system that could scale their outreach and get them results.

Cold calling and ad spend weren’t working for them.

To start meaningful conversations, they needed a solution that provided real-time insights, targeted messaging, and timely engagement.

How we helped: A smarter, more effective outreach system

Rather than relying on ads or cold calls, we used Blackjet Autopilot: a strategic, human-led, AI-powered outreach system that combines human expertise with AI precision. 

Here’s how we did it:
1. Strategic market mapping: real-time buying signals
We tracked real buying signals, leadership changes, hiring surges, funding rounds, and product launches, identifying companies ready for new solutions.
Tip: Use tools like LinkedIn sales navigator to track these signals and uncover the best opportunities.

2. A curated list of 50 verified decision-makers
We handpicked 50 key decision-makers based on role relevance, recent activity, and market fit, no cold lists, just precision.
Tip: Focus on high-value prospects who match your ideal client profile.

3. Personalised outreach: tailored messaging that cuts through
Every message crafted was personalised and based on the prospect’s current situation, using insights to build trust and engage effectively.
Tip: Make your messages relevant by referencing real-time business changes and always speaking to specific pain points.

The results: Fast engagement, smart outreach

In 14 days, our client secured 9 meetings, achieving an 18% engagement rate, significantly outperforming the typical 1–5% response rate seen in cold outreach within the ASX sector."

"We weren’t just guessing. We had a clear strategy, and that made all the difference.” (Client)

What this means for your business:

If you’re looking to break into a new market or land bigger clients, ask yourself:

Are you relying on referrals or building a proactive pipeline?

Are you tracking real buying signals or sending messages in the dark?

Is your marketing relevant, or just adding to the noise?

At Blackjet, we believe it’s not about more leads, it’s about better leads. Leads that are filtered by timing, context, and real buying signals, so you can connect with the right people at the right time.

Ready to build a predictable client pipeline?  Book your free 15-minute discovery call: here, and discover how to scale smarter, not harder.