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Internal Marketing Generalist vs Outsourcing Social Media Specialists

Internal Marketing Generalist vs Outsourcing Social Media Specialists

We understand that managing an in-house marketing team is a feat within itself, let alone ensuring all your strategies are being executed effectively. 

Trying to keep up with trends and what’s working on social media can seem like something you can never get on top of, not to mention the financial commitment of salaries, benefits, technology, and overheads that come with managing a team. 

What if we told you that you could bypass this expense while gaining an entire team of experts, and free up your time and mental load - all by outsourcing to a team of specialists?

Cost Efficiency + Scalability

Consider this: The average salary of an in-house marketing associate in NZ falls between $59,000 and $71,000. This can be a significant investment, and it often means you’re relying on a generalist to handle your entire marketing strategy. 

With outsourcing your digital marketing efforts, you gain an entire team of social media specialists, like the crew here at Blackjet Social. This extends to the scalability advantage, meaning you can adjust the level of support and services based on your needs without the burden of hiring or downsizing an in-house team. 

Comprehensive Expertise:

Almost anyone can post on social media, but it takes a team of experts to execute a worthwhile strategy. We’re talking about hiring a copywriter, designers, social media managers, video editors, photographers, and more. Not to mention the employee benefits payable for in-house marketers, and additional overhead such as technology and space for hire. 

When hiring externally, businesses gain access to a dedicated team of experts, each specialised in their respective fields. This eliminates the need to hire and manage multiple individual resources, saving time, effort, and recruitment costs.

Efficient Resource Allocation:

Managing a business, regardless of size and scope, is easier said than done - trust us, we know. Managing employees, business development, strategic movement, and everything in between - it often seems like there’s not enough hours in a day!

So, how are you supposed to manage another team, considering the time and efforts in terms of training, supervision, and performance evaluation? 

Realistically, there might not be any extra time to allocate. By opting for external companies, businesses can leverage a ready-made team with established processes and seamless collaboration. 

When working with Blackjet Social, all we need from you is to show up to our content meetings for one hour each month. In these content meetings, we make sure to maximise every minute spent together, deep diving into what's been happening in your business and data-driven metrics. We’ve found this to be a super seamless way to have people working for you, while you work on what you do best! 

Seamless Collaboration and Industry Insights:

Keeping up with the ever-evolving social media platforms, algorithm changes, and consumer behaviours can seem like an impossible task - and that’s what we’re here for. 

Outsourcing to a specialised agency that focuses on social media marketing means access to a team that is immersed in the digital landscape every day, and constantly stays on top of industry trends, emerging tools, and innovative strategies. 

Here at Blackjet Social, we aim high to bring fresh perspectives, innovative ideas, and a deep understanding of the social media landscape to the table. Companies of any size can leverage this knowledge to stay ahead of the curve, differentiate themselves from competitors, and make informed decisions that drive exceptional results.

Don’t have enough hours in your day to take flight online? We can help - it’s what we do. Our mission is to help businesses like yours not just survive, but thrive, even in challenging times.  

Book a call here, and let’s get started. 


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