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Posts tagged "brand building"

Internal Marketing Generalist vs Outsourcing Social Media Specialists

Jun 30, 2023 Posted by: Christine Westbury blackjet social,  brand building,  content creation,  marketing,  social media,  social media management,  social media specialists
Internal Marketing Generalist vs Outsourcing Social Media Specialists
Trying to keep up with trends and what’s working on social media can seem like something you can never get on top of, not to mention the financial commitment of salaries, benefits, technology, and overheads that come with managing a team. 

The Mirror Theory: Why Authenticity is Key to Social Media Success for Your Business

Mar 09, 2023 Posted by: Christine Westbury add value,  audience,  blackjet,  brand building,  brand story,  content,  content creation,  content strategy,  engagement,  instagram,  lifestyle,  linkedin,  marketing,  photography,  social media,  social proof,  strategy,  success,  success stories,  tips
Social Media Management Wellington

Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

LinkedIn could be/should be your best friend… but why?

Feb 20, 2023 Posted by: Christine Westbury brand building,  linkedin,  tips
Why LinkedIn is important for social media success
When it comes to LinkedIn, people are usually in one of two boats:
  • They’re super active – regular posting, connecting, and sharing achievements with the community. Basically it’s the professional equivalent of Facebook.
  • Or, they’re not big on social media, and only have a personal LinkedIn account because classmates/workmates/significant others suggested it’s probably a good idea to do so.

For those in the latter boat - trust us, we’ve heard it before, and from experience: maximizing these opportunities and using LinkedIn is advantageous! 2023 is the year to amplify your personal brand and see results like never before. Read more below to find out why.