Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?
In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.
However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.
The question to me was “Do I have to do the same to have success on social media?”
The answer – “NO!”
And I’m dubbing this – ‘the mirror theory’.