Internal Marketing Generalist vs Outsourcing Social Media Specialists

Jun 30, 2023 Posted by: Christine Westbury blackjet social, brand building, content creation, marketing, social media, social media management, social media specialists

Trying to keep up with trends and what’s working on social media can seem like something you can never get on top of, not to mention the financial commitment of salaries, benefits, technology, and overheads that come with managing a team.

The Mirror Theory: Why Authenticity is Key to Social Media Success for Your Business

Mar 09, 2023 Posted by: Christine Westbury add value, audience, blackjet, brand building, brand story, content, content creation, content strategy, engagement, instagram, lifestyle, linkedin, marketing, photography, social media, social proof, strategy, success, success stories, tips

Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

How do you keep your social media dynamic? 2023 is the year of trying something new

Nov 28, 2022 Posted by: Christine Westbury blackjet, engagement, instagram, planning, social media

For us, the insight to this question comes from: what is performing best for clients, watching what is happening globally and being specialists in the social media management industry.

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