Social Media Doesn't Need To Be Hard... A Note From Founder Christine Westbury

I’m sure you’ve seen those cheesy business quotes before — the ones that say “a year from now you’ll wish you had started today”, and “the secret to getting ahead is getting started”. As cheesy as they are, there is truth to it.

When it comes to planning and curating social media content, it pays to just get started - seriously, it’s gone in a heart beat so why not just give it a try? I can empathise with those of you out there who feel like they don’t know where to start. When I scaled and sold my previous business back in 2019, I realised just how much time and effort social media can take. I often found myself questioning if it was worth it – putting so much energy into curating three to five posts a week in the hopes that social media algorithms would favour my content and give me the results I wanted for my business. But through that journey, I learned that strategy + consistency + creativity = success.

So, if I were to give you any sort of advice, it would be this – make a plan and take action. Get started. Just do it. A plane that flies at 42.000 feet flies faster than a plane at 10,000 feet. Building a brand online is all about creating content that builds rapport, asserts your position as a leader or key industry player, and articulates your story — and social media is the way to do it. With a solid strategy in place and a consistent posting schedule, the sky really is the limit.

It’s always easier said than done, but social media doesn’t have to be hard. As a business owner, you may identify with one of those profiles written here. The profiles are an insight into the varying types of business owners that we work with; they all have different needs and a different understanding of brand building online. Let us know if it resonates with you.

Blackjet exists to help businesses take flight; we want to see our clients aim high and succeed. Success does look different for every business, so if you’re having trouble nailing your goals and aren’t sure where to go next, then let’s chat. Parterning with us for your social media marketing means freeing up capacity to focus on other areas of the business – and if there’s one thing that every business owner needs, it’s more time. We’d love for you to join us; we are your co-pilots on this flight.

Let’s fly high together,
Christine Westbury, Founder
021 911 958
christine@blackjet.co.nz