One Eighty are recruitment experts, but they needed to establish themselves as that within the industry. It became clear that social media would play a key role in meeting that goal, but it was an area they lacked in. With both clients and candidates having needs to be tailored to, One Eighty realised it was a job that required a lot of time — something that their busy Recruitment Consultants and General Manager couldn’t commit to. Outsourcing their social media and marketing was the only viable option if they wanted an accountable, consistent and successful approach.

Modeliving wanted to raise their brand profile online. They understood the importance of social media and the role it plays in building a brand, but they just didn’t know how to do it. With their administrator moving on, it seemed like a good time to reassess roles within their business and outsource their social media to experts. The products that Modeliving install are complex, so it was important for them to partner with someone like Blackjet who understands complex concepts and can articulate them into a customer-centric approach.