Every B2B business knows who they want to work with. The challenge? Getting in front of the right people at the right time with the right message.

This was exactly the challenge for an established New Zealand brand looking to break into the Australian market and target the ASX Top 100. They had their ideal clients in mind, but they didn’t have the visibility or the momentum to get in front of the decision-makers who mattered most.

They weren’t short on ambition. They just needed a system that could scale their outreach and get them results.

Cold calling and ad spend weren’t working for them.

To start meaningful conversations, they needed a solution that provided real-time insights, targeted messaging, and timely engagement.

How we helped: A smarter, more effective outreach system

Rather than relying on ads or cold calls, we used Blackjet Autopilot: a strategic, human-led, AI-powered outreach system that combines human expertise with AI precision. 

Here’s how we did it:
1. Strategic market mapping: real-time buying signals
We tracked real buying signals, leadership changes, hiring surges, funding rounds, and product launches, identifying companies ready for new solutions.
Tip: Use tools like LinkedIn sales navigator to track these signals and uncover the best opportunities.

2. A curated list of 50 verified decision-makers
We handpicked 50 key decision-makers based on role relevance, recent activity, and market fit, no cold lists, just precision.
Tip: Focus on high-value prospects who match your ideal client profile.

3. Personalised outreach: tailored messaging that cuts through
Every message crafted was personalised and based on the prospect’s current situation, using insights to build trust and engage effectively.
Tip: Make your messages relevant by referencing real-time business changes and always speaking to specific pain points.

The results: Fast engagement, smart outreach

In 14 days, our client secured 9 meetings, achieving an 18% engagement rate, significantly outperforming the typical 1–5% response rate seen in cold outreach within the ASX sector."

"We weren’t just guessing. We had a clear strategy, and that made all the difference.” (Client)

What this means for your business:

If you’re looking to break into a new market or land bigger clients, ask yourself:

Are you relying on referrals or building a proactive pipeline?

Are you tracking real buying signals or sending messages in the dark?

Is your marketing relevant, or just adding to the noise?

At Blackjet, we believe it’s not about more leads, it’s about better leads. Leads that are filtered by timing, context, and real buying signals, so you can connect with the right people at the right time.

Ready to build a predictable client pipeline?  Book your free 15-minute discovery call: here, and discover how to scale smarter, not harder.

In the competitive world of health and life financial advising, reaching high-value clients is essential. Recently, a health and life insurance advisor partnered with Blackjet Social to implement our AI-powered marketing—a targeted, results-driven approach to lead generation. The results were remarkable. In just two months, this advisor saw a 9x return on investment and generated enough revenue to cover 18 months of future marketing activity. 

The Challenge:

Our client needed a reliable way to bring in qualified leads without ad spend. Traditional marketing methods hadn’t delivered the return they wanted, so they turned to Blackjet Social’s AI-powered marketing solution for a more targeted, efficient approach to building their client base.

Our Approach:

Blackjet Social designed a customised strategy, utilising AI-driven techniques to ensure that the outreach was focused, personal, and data-backed. Here’s how we did it:

1. Strategic Positioning and Key Messaging
   We began by identifying what made this advisor unique and developing messages that resonated directly with their ideal clients. By focusing on their target audience’s specific needs, pain points, and motivations, we ensured that every touchpoint was impactful.
2. AI-Driven Audience Targeting and Engagement
   Using Blackjet Social’s advanced AI technology, we implemented a precise outreach program that directly targeted qualified leads. Through personalised, 1:1 engagement on LinkedIn and other key channels, we initiated valuable conversations with the right people from the start.
3. Automated Nurturing Sequences
   Our system kept leads engaged with customised follow-ups and relevant content, building trust with each interaction—all while minimising the need for manual involvement.

Blackjet Social Activity + Effectiveness Dashboard Example

The Results:

While results like this don’t always happen overnight, we’re thrilled to share the impressive outcomes this client experienced in their first two months with Blackjet Social’s AI-powered marketing. Launched on 3 September 2024, the campaign has achieved both immediate and long-term benefits:

• 9x ROI in Just Two Months
  Using Blackjet Social’s AI-powered marketing, the client achieved a remarkable 9x return on their initial investment in only two months. This impressive result doesn’t even account for the recurring revenue generated from annual policy renewals, which will further increase profitability over time.
• Continued Compounding Impact Through AI-Powered Marketing
  Our AI-powered marketing isn’t just about short-term gains; it builds sustainable growth. As new prospects continuously enter the pipeline and progress through each funnel stage, the impact compounds. Today’s leads become tomorrow’s clients, creating a “snowball effect” that drives both immediate and lasting ROI.
• 18 Months of Marketing Activity Covered
  The revenue generated in these initial two months has effectively covered 18 months of future marketing activities. This financial flexibility allows the client to keep expanding their reach without additional marketing costs—a powerful foundation for consistent, scalable growth.

Blackjet Social ROI Dashboard Example

Ready to See How AI-Powered Marketing Can Deliver Leads on Autopilot?

This client’s success showcases the power of Blackjet Social’s AI-powered marketing to transform the way financial advisors generate leads. By blending strategic targeting, personalised messaging, and automated nurturing, we’ve built a system that not only brings in high-quality leads but also builds lasting client relationships—without the need for cold calls or endless networking.

If you’re tired of chasing down low-quality leads or investing in ads that fall flat, it’s time to consider a smarter, more efficient approach. Let’s talk about how Blackjet Social’s AI-driven marketing solutions can put your lead generation on autopilot and drive real, measurable results.

Book a 30-minute discovery call to explore if we’re the right fit for each other. We’ll discuss your goals, share our approach, and see if Blackjet Social’s solution aligns with your vision.