Straight Flush’s Director Ngaire is one busy lady. With two teams in different locations to look after and a successful business to run, she doesn’t have a lot of spare time on her hands — but what Ngaire lacks in time, she makes up for in content. The team are always sending images back and forth, creating a stockpile of content in Ngaire’s camera roll waiting to be shared with the world. It always varys too — from interesting discoveries on site, to baking that a customer has given them, to their kids hanging out on the playground wearing Straight Flush branded hoodies. Ngaire is what Blackjet calls ‘content rich’ — the only problem was that she just didn’t have the time to post consistently on their social media channels. Straight Flush weren’t short on leads either, they were simply needing social media to support their brand awareness and help grow their business by ensuring that workflow continues in the future. With big growth plans in the works for the coming years, it became clear that social media was an area they couldn’t afford to lack in. That’s when Blackjet stepped in…

One Eighty are recruitment experts, but they needed to establish themselves as that within the industry. It became clear that social media would play a key role in meeting that goal, but it was an area they lacked in. With both clients and candidates having needs to be tailored to, One Eighty realised it was a job that required a lot of time — something that their busy Recruitment Consultants and General Manager couldn’t commit to. Outsourcing their social media and marketing was the only viable option if they wanted an accountable, consistent and successful approach.

Modeliving wanted to raise their brand profile online. They understood the importance of social media and the role it plays in building a brand, but they just didn’t know how to do it. With their administrator moving on, it seemed like a good time to reassess roles within their business and outsource their social media to experts. The products that Modeliving install are complex, so it was important for them to partner with someone like Blackjet who understands complex concepts and can articulate them into a customer-centric approach.