Consumers are attracted and loyal to brands that share their story. They’re looking for something that resonates — they want to know how your brand will solve their problems, desires, fears, wants, and needs. This builds emotional connection, delivers value, and ultimately drives action (leads/enquiries).

Let's discuss how exactly to build your brand online and why you need to do it...

Business owners — I see you and I feel you.

It’s a bit of a weird time at the moment, right? It can be tricky navigating business when everything is so up in the air. It’s probably safe to assume that while you’re making alternative business arrangements and looking out for your team, the last thing you want to worry about is social media content. Comms are important of course — customers and stakeholders need to be kept in the loop, but other than a “the team is working remotely, we’re here for you” or a “our doors are closed at the moment, see you when we see you” social media post, where do you go from there? Should you share photos of your team in their bubbles baking the 2021 version of banana bread (which is cinnamon scrolls by the way!)? Should you carry on with the original content plan? Should you put a halt to social media posting altogether?

There is a right answer… it comes in two parts.