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The Mirror Theory: Why Authenticity is Key to Social Media Success for Your Business

Social Media Management Wellington

Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

LinkedIn could be/should be your best friend… but why?

Why LinkedIn is important for social media success
When it comes to LinkedIn, people are usually in one of two boats:
  • They’re super active – regular posting, connecting, and sharing achievements with the community. Basically it’s the professional equivalent of Facebook.
  • Or, they’re not big on social media, and only have a personal LinkedIn account because classmates/workmates/significant others suggested it’s probably a good idea to do so.

For those in the latter boat - trust us, we’ve heard it before, and from experience: maximizing these opportunities and using LinkedIn is advantageous! 2023 is the year to amplify your personal brand and see results like never before. Read more below to find out why.

Creating a Content Bank

Creating a Content Bank

Ever had that feeling of "I know I have to post on social media, but I have no idea what to post?" You're not the only one. It's a common thought that many business owners have, which often leads to content that doesn't resonate with an audience and an inconsistent posting schedule.

However, social media doesn't have to be complicated. It takes strategy, consistency, and a bank of content on hand that's ready when needed. So, what is a content bank, and how do you create one? Read on to find out!