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Posts tagged "add value"

Social Media Outlook: Why You Need to be Humanising your Brand

Feb 17, 2022 Posted by: Blackjet Marketing add value,  blackjet,  brand building,  content creation,  content strategy,  hacks,  hints,  how to,  photography,  social media,  success,  testimonials,  tips,  tools
Social Media Outlook: Why You Need to be Humanising your Brand
With the year well underway, we’re already seeing a number of businesses realise that they need to be prioritising their online presence. Here at Blackjet, we work with a very wide range of businesses. Although their digital strategies differ from one client to the next, we’re seeing a very clear theme amongst all of them that is delivering results across the board — the need to humanise their brand. When it comes to creating an effective social media strategy, humanising brand is everything. Think about it — your customers don’t want to buy from a brand who uses inauthentic stock imagery. They want to buy from other humans who they identify with, people who understand their pain points and can offer a solution. So… how do you humanise a brand? We’ll tell you exactly how — read on to find out!

What's your content strategy for the holiday season?

Nov 25, 2021 Posted by: Blackjet Marketing add value,  content,  content calendar,  content creation,  content strategy,  how to,  tips
What's your content strategy for the holiday season?
While we all deserve some time at the beach after the year we’ve had, social media and online content are things that don’t ever really stop. One way to ensure you don’t lose momentum online over the holiday period is to have a content plan in place. We’ve gathered some content ideas to utilise this upcoming silly season, so you can  continue flying high online while enjoying some well deserved time off.

Engagement Marketing During COVID-19

May 02, 2020 Posted by: Blackjet Marketing add value,  engagement,  marketing,  social media
Engagement Marketing During COVID-19

COVID-19 has changed the way consumers interact with businesses and brands.

According to SproutSocial "incoming engagements increased on average by 44 engagements per day across all networks and industries. On a per-post level, they also increased by about 7.3 engagements per post per day." suggesting there are more people online at the moment than ever before.

So, here are some top tips and strategies to employ during this time.

Keep Communication High

Now, more than ever, it is important to keep communication high. Now is not the time to drop social marketing (or, perhaps it is time to get started!). Share stories of how the your brand/business/community are adapting to working remotely, or how the business is heading back to work under new health and safety standards. It is important to think long term here.

Add Value

How can your business add value to stakeholders and connections? Sharing hints, tips and free resources or time. Some businesses that are building excellent connections during this time are offering their time free to help people upskill, offering recipes to their top dishes online for free, demonstrations, live Q&A sessions etc. What is of most value to your audience?

Be Timely, and Relevant

Be prepared to pivot and adjust your story daily, or, almost hourly at the moment. As the environment in which we operates changes all the time, it is important to stay relevant and appropriate. Is the messaging sensitive? Lots of people are feeling stress and pressures, so keep that in mind and be kind.

Work in the Now

Stay in the ‘now’, don’t worry about the ‘far out future’. What do you need to support your audience now and what do you see in the short-term future? It can be easy to become overloaded with worry with ‘what if’s’. Staying focused and working in the short-term as we navigate the new norm is going to help with staying focussed and achieving milestones.

Keep Activity Up.

Above all, don’t fall into a big black hole. Keep the activity up and keep connected.

Marketing during COVID-19 really is no different to how we should be marketing during 'normal' times, but with a few extra considerations. Simply pivoting and adding value is going to ensure that when the time comes to spend or engage with your brand/business - consumers remember you (if they aren't already spending with you during this time).

If you'd like to throw around some ideas, feel free to contact us for a free chat.