Home / Blog / Tagged: engagement

The Mirror Theory: Why Authenticity is Key to Social Media Success for Your Business

Social Media Management Wellington

Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

Strategic Email: Do You Have A Plan?

Strategic Email: Do You Have A Plan?

The change of season is upon us - which means the end of the year is near. It’s no secret the sunshine and spring growth brings optimism and feel-good vibes. This is welcomed as we say goodbye to the winter season and make plans for the rest of the year. Do you have a strategic plan to see out the final 17 weeks of the year?

In true Blackjet fashion we’ve been fulfilling our purpose of helping businesses fly high online with impact and this month I wanted to highlight the importance of email marketing. It’s an estimate that around 30% of the businesses I speak to (before they become clients) actively use email marketing in their business. This means 70% of businesses are not using email marketing to nurture existing clients and communicate with prospects.

The reasons for not implementing email marketing seem to be:

  • Are too busy to write and design the content
  • Have done it in the past perhaps but don’t have the capacity to do it as became too busy
  • Don’t understand the technology/platform
  • Unaware of the value and benefit of regular email campaigns.

Do these points above resonate with you? Keep reading…