There’s something I’ve learned the hard way in business.

The moment you stop marketing consistently, business slows down.

And the data doesn’t lie.

It’s the same pattern every time. When I’m inconsistent with posting on LinkedIn, sending nurture emails, and reaching out to prospects, our pipeline dries up, revenue stalls, and suddenly, everything feels harder.

Not right away, but soon enough, you feel it.

Sound familiar?

Late last year, as the holiday period approached, I made the call in December to pause our marketing system, Blackjet Autopilot.

Take a break, switch off, enjoy the time off.

But here’s what happened: we didn’t sign a single new client the following month. Not because of what we did that day, but because of what we didn’t do in the weeks beforehand.

It wasn’t until January this year that we hit the green light again on Blackjet Autopilot, and now, three months later?

The results are clear. We’ve since signed on multiple clients. And from what we’re seeing, three months seems to be the sweet spot for building real momentum.

It ensured I stayed visible, even when I was busy. It kept leads flowing, even when I wasn’t actively chasing them. It made inconsistency impossible.

And the results? Predictable revenue. High-value clients. Real business growth.

So, if you’ve been showing up for a few weeks and wondering where the results are—stick with it.

And if you’re “too busy” right now? That’s exactly why you need to be consistent. Because you’re only busy until you’re not. Until the referrals slow. Until the leads dry up.

So, when’s the best time to be consistent? Always.

I’d love to show you how Blackjet Autopilot makes inconsistency impossible, keeping your pipeline full without the stress.

Let’s talk.

Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.