The Mirror Theory: Why Authenticity is Key to Social Media Success for Your Business
Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?
In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.
However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.
The question to me was “Do I have to do the same to have success on social media?”
The answer – “NO!”
And I’m dubbing this – ‘the mirror theory’.
