Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

Now more than ever, having an online presence is vital for business growth, consumer engagement and positions yourself as an authority figure in the industry. But there’s more to it than just setting up a few online social media profiles. It’s how a successful social media strategy and consistency is implemented into the business. So, how do you put yourself there?

The answer, a psychological concept called social proof. But what is social proof?