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Creating a Content Bank

May 06, 2022 Posted by: Blackjet Marketing blackjet,  brand building,  brand story,  content,  content calendar,  content creation,  content strategy,  hints,  how to,  tips
Creating a Content Bank

Ever had that feeling of "I know I have to post on social media, but I have no idea what to post?" You're not the only one. It's a common thought that many business owners have, which often leads to content that doesn't resonate with an audience and an inconsistent posting schedule.

However, social media doesn't have to be complicated. It takes strategy, consistency, and a bank of content on hand that's ready when needed. So, what is a content bank, and how do you create one? Read on to find out!

Social Media Outlook: Why You Need to be Humanising your Brand

Feb 17, 2022 Posted by: Blackjet Marketing add value,  blackjet,  brand building,  content creation,  content strategy,  hacks,  hints,  how to,  photography,  social media,  success,  testimonials,  tips,  tools
Social Media Outlook: Why You Need to be Humanising your Brand
With the year well underway, we’re already seeing a number of businesses realise that they need to be prioritising their online presence. Here at Blackjet, we work with a very wide range of businesses. Although their digital strategies differ from one client to the next, we’re seeing a very clear theme amongst all of them that is delivering results across the board — the need to humanise their brand. When it comes to creating an effective social media strategy, humanising brand is everything. Think about it — your customers don’t want to buy from a brand who uses inauthentic stock imagery. They want to buy from other humans who they identify with, people who understand their pain points and can offer a solution. So… how do you humanise a brand? We’ll tell you exactly how — read on to find out!