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Why Blackjet Looks Different - The Re-launch Details

Oct 27, 2021 Posted by: Blackjet Marketing

In this day and age, the digital world rules all. Social media has become a vital part of a business owner’s toolkit, and if you’re not online, then you’re missing out on a massive opportunity to grow your business. For Christine’s previous business, she understood the role social media, email marketing and content creation played when it came to building a brand online — and it ultimately enabled her to grow the business from the ground up. Other business owners saw what Christine was doing and wanted to know the secret — but the thing is, the secret to success online isn’t just posting pretty pictures and fun captions:

Why Success Doesn't Necessarily Mean Number of Likes, Comments or Followers

Oct 24, 2021 Posted by: Blackjet Marketing audience, email marketing, marketing, social media, success

In the world of social media and everything digital, it can be very easy to get caught up on numbers. Naturally, it’s easy to assume that the higher the number of likes, comments or followers, the better —but this doesn’t necessarily equal success. Such statistics can be a great indicator of how an audience is responding to a profile or type of content, but success can take many different forms. At Blackjet, we’ve witnessed first hand how success can differ from client to client. Here are some indicators of success that go beyond how many followers you may have…

From within the bubble: What we are seeing with social media right now.

Sep 06, 2021 Posted by: Blackjet Marketing blackjet, content, content creation, content strategy, COVID-19, how to, market update, planning, social media, strategy

Business owners — I see you and I feel you.

It’s a bit of a weird time at the moment, right? It can be tricky navigating business when everything is so up in the air. It’s probably safe to assume that while you’re making alternative business arrangements and looking out for your team, the last thing you want to worry about is social media content. Comms are important of course — customers and stakeholders need to be kept in the loop, but other than a “the team is working remotely, we’re here for you” or a “our doors are closed at the moment, see you when we see you” social media post, where do you go from there? Should you share photos of your team in their bubbles baking the 2021 version of banana bread (which is cinnamon scrolls by the way!)? Should you carry on with the original content plan? Should you put a halt to social media posting altogether?

There is a right answer… it comes in two parts.

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