Lifestyle Content; Why Brands Needs It
Telling the brand story is easy (if the right content is available).
Adding value to the dream buyer/audience creates a beautiful relationship. The brand offers something of value that the consumer loves.
Lifestyle imagery and content is the personality of the brand. Clear cut images are boring (yes, there is a place for them), but they don't yell 'relationship', or 'I can see myself doing this with this product/service'.
When creating lifestyle content, have a think about what the audience likes to do, where they hang out, what they care about and show imagery that speaks to those interests.
