It’s been a fun start to “Flight 2021”. Clients have a clear vision about how brand building online supports their business and the value they’re keen to share with their audiences online to build brand. This, is resulting in some really dynamic content calendar meetings!
To share some insights, some high performing content has been:
Now more than ever, having an online presence is vital for business growth, consumer engagement and positions yourself as an authority figure in the industry. But there’s more to it than just setting up a few online social media profiles. It’s how a successful social media strategy and consistency is implemented into the business. So, how do you put yourself there?
The answer, a psychological concept called social proof. But what is social proof?
They're 3-5 topics relevant to your target audience that create the foundation for your overall social media content strategy.
Each content pillar will have multiple types of content created within the topic; photos, videos, blogs, resources, to name a few - but they're all focused on sharing the story or adding value within the topic.
Content pillars might be:
