Product Photography; Get it Right
Consumers make a decision about your brand within split seconds. Does the photography help or hinder when creating trust and perceived quality for your brand?
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Engagement Marketing During COVID-19
COVID-19 has changed the way consumers interact with businesses and brands.
According to SproutSocial "incoming engagements increased on average by 44 engagements per day across all networks and industries. On a per-post level, they also increased by about 7.3 engagements per post per day." suggesting there are more people online at the moment than ever before.
So, here are some top tips and strategies to employ during this time.
Keep Communication High
Now, more than ever, it is important to keep communication high. Now is not the time to drop social marketing (or, perhaps it is time to get started!). Share stories of how the your brand/business/community are adapting to working remotely, or how the business is heading back to work under new health and safety standards. It is important to think long term here.
Add Value
How can your business add value to stakeholders and connections? Sharing hints, tips and free resources or time. Some businesses that are building excellent connections during this time are offering their time free to help people upskill, offering recipes to their top dishes online for free, demonstrations, live Q&A sessions etc. What is of most value to your audience?
Be Timely, and Relevant
Be prepared to pivot and adjust your story daily, or, almost hourly at the moment. As the environment in which we operates changes all the time, it is important to stay relevant and appropriate. Is the messaging sensitive? Lots of people are feeling stress and pressures, so keep that in mind and be kind.
Work in the Now
Stay in the ‘now’, don’t worry about the ‘far out future’. What do you need to support your audience now and what do you see in the short-term future? It can be easy to become overloaded with worry with ‘what if’s’. Staying focused and working in the short-term as we navigate the new norm is going to help with staying focussed and achieving milestones.
Keep Activity Up.
Above all, don’t fall into a big black hole. Keep the activity up and keep connected.
Marketing during COVID-19 really is no different to how we should be marketing during 'normal' times, but with a few extra considerations. Simply pivoting and adding value is going to ensure that when the time comes to spend or engage with your brand/business - consumers remember you (if they aren't already spending with you during this time).
If you'd like to throw around some ideas, feel free to contact us for a free chat.
Favourite Implementation Apps + Tools
I'm always on the hunt for apps or tools for social, marketing or photography.
Here are my Top 10
1. Klaviyo
Early 2019 I switched from Mailchimp to Klaviyo for my ecommerce business. Klaviyo intergrates incredibly well with Shopify, providing excellent reporting. But the biggest game changer was the email flows capability. While Mailchimp does offer email flow capability, Klaviyo drove bottom line profit by increasing ecommerce conversion with email flows.
2. Mailchimp.
Better suited to service based businesses as opposed to ecommerce (in my opinion).
3. Hootsuite
Perfection for post scheduling, I'll use Hootsuite for scheduling basic posts and blog post announcements to Facebook, LinkedIn, and sometimes Instagram.
I do prefer to post directly to Instagram.
There are some limitations - sometimes to be able to tag profiles in LinkedIn or other specific platforms real time posting is required.
4. Buffer
Another post scheduling tool which I am currently testing for ChristineWestbury.com.
5. Planoly
For the 'grid perfection' on Instagram. I'm a big fan of a beautifully curated feed/grid, but not at the expense of posting or not posting. I like to review posts for my personal Instagram in Planoly to see visually how the grid is looking. Available on the Apple store.
6. Plann
Very similar to Planoly. However I use the free version to store my hashtags. By creating different hashtag 'sets'. when posting to Instagram all that is required is to simply copy over the hashtags and pop them into the first comment. Available on the Apple store.
7. Videoshop
For simply video editing. Available on the Apple store.
8. Lightroom
Editing photography using presets for the perfectly curated feed, or, to save the dark, terrible photo and turn it into something wonderful.
9. Presets by Stacy in Lightroom
I've purchased the Presets by Stacy package to dramatically enhance photography using Lighroom Presets. Game changer.
https://www.stacyheyman.com/collections/presets-by-stacy
10. Content Calendar Planner
This is such a simple and easy way to visualise content and activity. I've created a free download HERE. I'll add the plan when content will go live on the calendar and print it for the wall. It keeps me accountable and help execute the plan.
What are your favourites? Comment below!
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