In today's fast-paced digital landscape, businesses are constantly seeking effective strategies to connect with their target audience and make a lasting impact. With saturated markets in almost every industry, it’s crucial that companies can differentiate themselves by building trust, fostering deeper relationships, and providing valuable content. 

While paid advertising certainly has its merits, there is a powerful and often underestimated approach that can deliver exceptional results: organic social media marketing.

Why do some people show fancy cars, expensive trips, and champagne drinking escapades on social media to promote their services and business?

In a recent conversation with a business-owner they expressed that seeing this online gave them a ‘yuck’ feeling. They felt it didn’t resonate with them - it seemed self-serving and egotistical.

However, this person’s social media looked successful. A decent following, strong consistent engagement and business seemed to be flying.

The question to me was “Do I have to do the same to have success on social media?”

The answer – “NO!”

And I’m dubbing this – ‘the mirror theory’.

• They’re super active – regular posting, connecting, and sharing achievements with the community. Basically it’s the professional equivalent of Facebook.
• Or, they’re not big on social media, and only have a personal LinkedIn account because classmates/workmates/significant others suggested it’s probably a good idea to do so.
  
  

For those in the latter boat - trust us, we’ve heard it before, and from experience: maximizing these opportunities and using LinkedIn is advantageous! 2023 is the year to amplify your personal brand and see results like never before. Read more below to find out why.